Client Feedback

Above is a screenshot of the email that I sent to my client containing links to the video and to a survey for them to fill out based on the outcome of the video.

My client then answered the survey, screenshots of the results below

Parker's Fishery Promotional Video

Client Survey

Here is the Survey that I created in order to receive feedback from my client.

Music Video Analysis

Lost Penguin- Pleasurewood Kills

This music video for Pleasurewood Kills by Lost Penguin emanates a similar style as to what I am looking to achieve with my music video. The video consists of the three band members in a very low-key lit environment, with a very dark mise-en-scene, as they are all wearing black, but also each of them has various lights and LED's wrapped around them, creating high contrast between the band and their surroundings. The video is shot at a very slow shutter speed, creating the effect of painting with light, as when the band members spin around there is a trail of light following their movements. The footage is edited to the abnormal techno-esque beat, with very fast cuts due to the fast paced tone of the song. This slow shutter speed, combined with rhythmic editing gives an original, yet obscure effect to the video, as it makes the band members seem less human and more robotic, as their movements are jerkier in this style. This is especially prominent within shots of the bass player and when you see someone singing, as their fingers and mouths move much quicker than humanly possible. The obscure tone in this video visually represents the obscure tone of the band, as the genre they classify themselves as is 'Horror Space Punk', which is justified by this video, as the lighting gives an almost sci-fi effect, and the punk nature of the band members is represented by what they are wearing and the singer's hair colour.

Battles- Ice Cream

The music video for 'Ice Cream' by Battles has a very experimental style, which reflects the band's experimental image, as they are a Math Rock band. The first shot in the music video is of a naked woman eating ice cream in a bathtub, coupled with a romantic 'score' styled music. This seems to sexualise the ice cream, and we see a close up shot of the ice cream as it melts and drips into the water. The next shot is of a group of people in white karate outfits on a cliff near the ocean with the sun setting in the distance, and a shot of people in burgundy outfits with white belts in a gymnasium. A series of 'huh' and 'ah' style grunts can be heard, which is illustrated by the martial arts groups. There are fast cuts between these three initial shots, then other shots are introduced of picturesque landscapes, such as a snow covered mountain, a desert with golden sands, then a long shot of a woman on a beach, then an upside down shot of this same woman doing a handstand, and a close up shot of a balloon, and a cactus. All of these shots emanate a summery feel, which reflects the title of the song, as ice cream is usually eaten during summer time. There are then seemingly random shots of a close up of a man's hand on a woman's leg, and then the man's face as she slaps him, but this almost contradicts the sexualisation we had before in the first shot, as we barely see any of the woman except the fragmentation of her leg and hand. We see a fragmented shot of a man putting his T-shirt on, then a shot of a woman taking hers off, a shot of a guy drinking milk then spitting it out, all intercut with shots of the martial artists performing different moves such as punches and kicks. We then see a variety of shots of a real cat dry and then wet, and porcelain statues of cats and dogs against colourful, summery backgrounds, and a shot of a blue classic car then a shot of a blue toy car. We then see a fragmented shot of a woman putting on a pair of blue jeans, then putting the jeans on backwards. All of these aforementioned images are very quirky, which illustrates the band's quirky image. We then see two extreme close-up shots of two six-sided dice, firstly on double six, then on snake eyes, i.e. double one. We then see very short shots of women in odd filters, one being red with a yellow background, then another being green on a blue background. There are then contrasting shots of high heels, then a shot of women's pump shoes, and a shot of the top of a woman's head and a shot of her toes, then a shot of pizza and then cake, which has inspired me to follow a theme of food in my music video, as many math rock music videos contain some element of food within them. Later in the music video, we see superimposed imagery if girls fighting with ice cream, with silhouetted figures of the band members playing, a very experimental and impressive technique which illustrates the band image perfectly.

Tera Melos- Weird Circles

The final music video that has inspired me whilst producing a math rock music video is Tera Melos-Weird Circles. Tera Melos are well known as far as math rock banda go, and are known for wearing costumes in their music videos, as can be seen in this one. The video starts with a shot of a man in a suit with a paper bag on his head, in which he jump cuts backwards which is cut to the beat of the music. We then see a shit of someone playing the guitar, illustrating the music. There is then a shot of a stuffed mouse, but the opacity has been lowered to overlay the same image twice, and a fist comes in from either side to push the mouse out of frame from different sides . there is later a shot of a man eating cereal whilst watching television, with the cereal and milk pouring out of his mouth, which is something I want to replicate in my music video. Throughout the video we see various people (and a puppet) mime the lyrics, which illustrated the lyrics of the song, but subverts Goodwin's theory of star image, as it leaves the question as to who the lead singer actually is. One of these shots seems to homage Kenneth Anger's fireworks, in that we see a man being covered in milk, which could be a clever homage to experimental media and it's roots, as Anger is one of the founding fathers of experimental cinema, something which this video owes a lot of credit to, and experimental music and experimental cinema go hand in hand. The final shot I would like to mention in this music video is of the hot dog that has been edited to almost look as if it is dancing to the music, a shot that is incredibly odd in nature, however I think perfectly encapsulates the formula for creating a math rock music video, and has greatly inspired me in the production of my video.

Music Video Planning

The song I have chosen to use for my music video is Momentum Booooooootssss by The Bulletproof Tiger, a Math Rock band from Toronto, Canada. Most music videos for Math Rock songs contain seemingly random visuals edited to the beat of the song, a good example of this being the video for Weird Circles by Tera Melos, or Ice Cream by Battles, or Everything Popular is Wrong by The Bulletproof Tiger themselves, so I intend to take inspiration from these. I also intend on using codes and conventions often found in experimental cinema, as Math Rock is a very experimental music genre, so it makes sense for the music video to be inspired by experimental cinema. For some of the music video, I intend to use stop-motion animation, however instead of using plasticine or models, I will use real people, or perhaps a combination of live action and stop motion. Below is a mood board for my music video:

Promotional Video Analysis

LG G5 Promotional Video

Target Audience: Males and Females aged 18-35
Mode of Address: The video contains close up shots and shots of people demonstrating the product in over the top, comical ways.
Technical Conventions: The video opens with a close up shot of the phone, where they show their new feature, a battery which is easily removed so your phone is never without full charge. The non-diegetic music within the text is very upbeat, which signifies that this product will make it's users enjoy the new features of the phone, which is coupled with shots of people smiling. This is reinforced with the use of vibrant colours, as the colours replicate the vibrant emotions being displayed by the consumers. The actors seem to be over-acting, which can often look comical, however in this instance it is used to promote the idea that this phone is unrealistic in terms of design and features, as it is almost futuristic. The use of over-acting could also be being used in the text as there is no dialogue, so they want to be able to display people's emotions without them having to speak, as a type of exposition. The vibrant colours also reference the wide variety of colours that the phone is available in. Another shot in the text is an extreme long shot of people in an office, with a close up of the phone superimposed on the left side. The battery is swapped and the bottom of the screen becomes some sort of party, so the company is clearly trying to state that this phone, by simply changing the battery, can make the most dull situations seem like a party. Another feature of the phone is a wide angle camera as well as a normal one, and this is shown through a long shot of a man fishing, but when they change to the wide angle lens you see that it is just a set, therefore implying that the phone can tell you things that you did not already know and reveal aspects of life that are otherwise hidden. They also boast a new feature where when the phone is locked, only the pixels displaying the time/date etc will light up, therefore saving battery power, but also not blinding you in dark situations (such as in the cinema, as shown in the text). They also show their new virtual reality headset, as virtual reality is becoming increasingly popular, but also perfectly displays the futuristic nature of the phone. Coupled with the 360 degree virtual reality headset is a 360 degree camera, used to capture 360 degree videos. They also show off their 'rolling bot' camera and headphones, both of which have a futuristic design to enforce the futurism behind the phone. A technical aspect that also explores this futurism is the mise-en-scene, as the characters in the text are all wearing quite outlandish, futuristic clothing to reinforce that this is a phone of the future made available now.
Brand Identity: One close up shot in the text shows two people doing some sort of secret handshake, implying that the phone will bring people together and cause people to build new friendships. Shots like this show the target audience that the brand cares about relationships with other people, not just with their product, so they feel like LG are their friends rather than just another brand, so to display this they have quite quirky and jokey scenes in their promotional video.
Narrative: The video does not have much of an overall narrative, but each individual scene has it's own narrative, such as the office scene that turns into a party, so in this way the video almost seems like a sit-com, which adds to the comical aspect of the video.

GoPro HERO4 Promotional Video

Target Audience: Males and Females aged 18-35, who are adventurous with a high disposable income.
Mode of Address: This video is shot entirely from a GoPro HERO4.
Technical Conventions:  The text opens with a close up shot of the camera followed by the logo and the slogan for the camera 'Be a hero'. This is coupled with an Australian man saying 'life is either an adventure or it's nothing at all' in a voice over, which fits in with the product as GoPro cameras are designed to withstand any adventure. The remainder of the text is footage of various 'adventures' filmed with a GoPro camera, such as a boat going past icebergs, some kind of street car race, swimming with fish, snowboarding and exploring volcanoes. This footage is clearly designed to show the resilience of the camera, as it is waterproof and can withstand the hottest and coldest climates on earth. Much of the footage is from a point-of-view shot, therefore implying that the audience of this video could be doing what is shown on screen. The non-diegetic music in the text is upbeat and energetic, which reinforces the idea that life is an adventure. The video ends as it began, implying a cyclical narrative, meaning that this kind of experience will happen over and over again.
Brand Identity: The brand of GoPro are clearly representing themselves as adventurous, as every shot in the video is of some sort of adventure to another country, or participating in some sort of extreme sports, so the brand clearly wants to be seen as outgoing and want to encompass people of all walks of life into their product.
Narrative: There is little narrative to the video other than the cyclical nature, which shows that adventure never ends, as the video closes with the same close up shot that it opens with.

Shark Wheel Promotional Video

Target Audience: Skateboarders aged 15+
Mode of Address: The video starts off with footage of people skateboarding, then goes on to explain how the wheel works, shows more footage of people skating and explains some features of the wheel, and finally showing user testimonials.
Technical Conventions: The video opens with a shot of the company's logo, which is designed to look like the wheel itself. The logo for the company is 'We reinvented the wheel. Literally.' which plays on the idea that people have often stated that they have reinvented the wheel when creating a new piece of technology, however this company has literally done what most people thought was impossible. The video opens with a narrator asking the question 'what if someone reinvented the wheel, what would it look like?' and then a number of interviews with people exploring what they believe a reinvented wheel would look like,with some ideas not far from the truth, someone saying 'wavy lines I guess' and someone else saying 'square if anything'. For some reason, maybe comical value, the company decided to add a non-diegetic excerpt from Pulp Fiction, with Jules Winnfield saying 'that is a tasty burger' in the narration.  In the video, they explain how an inventor made a shape that is a mixture of a sphere and a cube and inspired by the sine wave created these wheels. There is a lot of footage of people skateboarding, so a potential customer can see how the wheels actually perform when on a board. During the testimonials section of the video, there are a lot of interviews with skaters who use shark wheels, as to attract potential customers. There are also quotes from sources such as LA weekly describing the successful nature of these new wheels, so not just skateboarders comments are used but also official corporations. The video closes with a man skating on screen, and saying to the camera 'sunshine or rain, all terrain, I ride my shark wheels', which is an effective way to pull in customers.
Brand Identity: The company want to be seen as friendly, everyday skateboarders, however also want to be seen as professional in order to attract customers. They do this well by blending the testimonials nicely with facts and figures from tests.
Narrative: The narrative is as stated in Mode of Address, closing with the same shot it opened with, implying that there will always be skaters and also that the wheel will never stop turning.

Editing Tutorial Video