Promotional Video Planning

For this project, I have decided to produce a promotional video for a local business, Parker's Fishery in Bulkington. This company does not only offer fishing, but also offers a stable service, has a local food service, and also offers a wide range of construction services, as the owner of the business has a dam of skilled manual workers. In the promotional video, I aim to cover all of these areas in a short sequence. I intend on holding interviews with the team behind the operations, and also with regular fishers in order to grasp an outlook of what the service offers and the standards of the company, and see the opinions of both repeat customers and new customers. I also plan on filming the construction team while they are out on a job in order to show this side of the business, so that my promotional video is not heavily one sided towards the fishing element of the company. In order to get across all of what I intend to, I will have to make the cuts between shots quite tight and quickly cut between the shots in order to get the point of the video across quickly. I want the transitions between the fishing and construction elements to feel smooth, so I will intercut between the two but make it clear what the focus of interviews and certain shots are through the use of mise-en-scene, for example if interviewing a fisherman I will make sure the fishing pool is visible in the background and cut to shots of fishing rods and nets, or even a shot of someone catching a fish. The video will contain montages of varying degrees, mainly intellectual montages, as there will be definitive meanings between interposing shots. I intend for the video to contain high-key, yet natural lighting, so that everything shown within the video is clearly visible, however I intend to shoot some night fishing scenes to show that this is a device that is available at the pool. The target audience for my video are people  who are interested in the services that Parkers fishery has to offer, so generally aged mid twenties and above, although there are many younger people who are passionate about fishing, therefore the video will cater towards a family audience.
Below are screenshots of email conversations I had with my client.

After this, I met with my client and took notes as to what they were looking for from the video.