I knew that I wanted to produce a music video for a piece of Math Rock music, which more often than not is completely instrumental, so I could disregard the points related to lyrics when looking a creating my music video. This semiotic analysis of music videos played a vital part in the production of my own music video as it allowed me to analyse the codes and conventions of math rock music videos, giving me an insight into what I need to achieve from my music video. When conducting analysis of music videos, I found that a lot of music videos visuals often contradicted the lyrics, especially in the more experimental videos, however a lot of the time the editing would amplify the beat of the music and in Tera Melos-Weird Circles, the people on screen can be seen mouthing the lyrics to the song. This analysis offered me an array of ideas and inspiration which followed me throughout the production of the music video.
Whilst analysing Math Rock music videos, I found a common theme that existed throughout many western Math Rock bands, which was food. I decided to go with this theme, and through primary research in the form of a questionnaire and focus groups I had come up with a selection of scenes to film thanks to people's ideas when confronted with the topic of food. I also managed to gain quantitative data that showed me that most of the people I questioned (55%) stated that experimental music videos were their favoured type of music video, with narrative being the second most favoured (30%) and only 15% of people saying that performance is their favourite type of music video. conducting this questionnaire was helpful for me, as it allowed me to gain quantitative data of people's opinions, as well as the qualitative data I got during the focus groups. The questionnaire however could be seen as biased, as multiple choice answers often do not allow for the full range of answers, as you cannot take into account every possibility. Also, some of the questions may have been slightly leading, however I tried to stay away from this as best as possible as I wanted the purest possible answers in the form of people's actual opinions and not what I want them to think their opinion is. The questionnaire was quite helpful in the production of my music video, as it allowed me to gain some insight and inspiration for my music video, however I feel that the focus group helped me more, as the questions were much more open and therefore I got a wide range of responses which then aided me in the formulation of the narrative of the music video.
In conclusion, I believe research went well in terms of what I wanted to achieve from the music video, but as my chosen song does not contain lyrics I was unable to research these and therefore the meaning of the song is rather ambiguous. If I were to do this project again, I would probably choose a song with more of a meaning and lyrics, so it would be easier to produce the music video. The quantitative data that I received from my questionnaire, however, could be argued to be not very reliable, due to the nature of the questions asked, and I believe that the focus group was significantly more helpful in the pre-production and production process. The secondary research that I conducted in the form of music video analysis was also incredibly helpful, as it really allowed me to come to terms with the conventions shown throughout math rock music videos.
Improvements to be made:
- Record audio of a focus group in order to back up findings and to listen to for inspiration
- Conduct a focus group with more participants to gain a more varied response and more data
- Create a questionnaire with open ended questions or an 'other' section so that more reliable responses can be determined.
- Analysis of more music videos relating to the Math Rock genre
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