Health and Safety/ Talent Release

Promotional Video Evaluation

Overall I am pleased with how the Promotional video turned out, however if I were to do this project again I would like to incorporate more shots of people actually fishing. When I went for my first shoot, there were quite a few fishermen around, however most of them were participating in a competition and were reluctant to get involved with the filming process. I eventually got one person to agree to be filmed, and on my second shoot another man was willing to get involved. I would have also liked to get a shot of the construction team out on a job, however this was difficult to get the time for and I felt it was not very important for the video. I would have also liked to get some testimonials from customers, however due to them being busy or not wanting to be shown in the video this was next to impossible. I would also add other shots of people doing things besides fishing or building, perhaps riding horses, or someone cooking in the batch bar, someone receiving their food, and potentially people performing various tasks around the fishery. I was unable to film some of these things partly because of reluctance of customers, partly due to lack of extensive, professional planning, as I was never explicitly told what to do, and was just given a loose guide as to what my client was looking for, rather than strict goals that they wanted to achieve from the video. Another reason I was restricted was that my client had actually broken her ankle on the day that I was filming, so had to go to hospital so my filming time on that day was greatly restricted, and on the second shoot the weather was unforgiving later into the day, so I was restricted to this limited footage from the two days. Fortunately, I believe I was able to make the best of what I had, and I am proud of what I accomplished with little direction from the client and have created what I believe to be a successful final piece.

My client is also pleased with the finished piece, as the video has already brought in new customers, so hopefully their business will grow even more, since before the only advertising they had was word of mouth or their website, so I am pleased that my work has opened new horizons for the business and hope that my work has this (or greater) success in future. However, I am happy with the shot types used, and I think the 360/180 degree shots are well done and give a good taste of what is to offer at the fishery. I'm also pleased with the editing, and I believed I edited well to the music, with dissolves between transitions from fishing to the cafe and to wildlife, etcetera. 

I also made sure to follow health and safety guidelines that have been put in place, and I made sure that whilst filming my actions would not harm myself, any clients or customers and any wildlife, but also not to damage anything on the land or any equipment. To do so I would make sure not to get too close to the pools and would make sure my equipment was set up out if peoples way, and made sure there was nothing potentially harmful in what I was doing.

Client Feedback

Above is a screenshot of the email that I sent to my client containing links to the video and to a survey for them to fill out based on the outcome of the video.

My client then answered the survey, screenshots of the results below

Parker's Fishery Promotional Video

Client Survey

Here is the Survey that I created in order to receive feedback from my client.

Music Video Analysis

Lost Penguin- Pleasurewood Kills

This music video for Pleasurewood Kills by Lost Penguin emanates a similar style as to what I am looking to achieve with my music video. The video consists of the three band members in a very low-key lit environment, with a very dark mise-en-scene, as they are all wearing black, but also each of them has various lights and LED's wrapped around them, creating high contrast between the band and their surroundings. The video is shot at a very slow shutter speed, creating the effect of painting with light, as when the band members spin around there is a trail of light following their movements. The footage is edited to the abnormal techno-esque beat, with very fast cuts due to the fast paced tone of the song. This slow shutter speed, combined with rhythmic editing gives an original, yet obscure effect to the video, as it makes the band members seem less human and more robotic, as their movements are jerkier in this style. This is especially prominent within shots of the bass player and when you see someone singing, as their fingers and mouths move much quicker than humanly possible. The obscure tone in this video visually represents the obscure tone of the band, as the genre they classify themselves as is 'Horror Space Punk', which is justified by this video, as the lighting gives an almost sci-fi effect, and the punk nature of the band members is represented by what they are wearing and the singer's hair colour.

Battles- Ice Cream

The music video for 'Ice Cream' by Battles has a very experimental style, which reflects the band's experimental image, as they are a Math Rock band. The first shot in the music video is of a naked woman eating ice cream in a bathtub, coupled with a romantic 'score' styled music. This seems to sexualise the ice cream, and we see a close up shot of the ice cream as it melts and drips into the water. The next shot is of a group of people in white karate outfits on a cliff near the ocean with the sun setting in the distance, and a shot of people in burgundy outfits with white belts in a gymnasium. A series of 'huh' and 'ah' style grunts can be heard, which is illustrated by the martial arts groups. There are fast cuts between these three initial shots, then other shots are introduced of picturesque landscapes, such as a snow covered mountain, a desert with golden sands, then a long shot of a woman on a beach, then an upside down shot of this same woman doing a handstand, and a close up shot of a balloon, and a cactus. All of these shots emanate a summery feel, which reflects the title of the song, as ice cream is usually eaten during summer time. There are then seemingly random shots of a close up of a man's hand on a woman's leg, and then the man's face as she slaps him, but this almost contradicts the sexualisation we had before in the first shot, as we barely see any of the woman except the fragmentation of her leg and hand. We see a fragmented shot of a man putting his T-shirt on, then a shot of a woman taking hers off, a shot of a guy drinking milk then spitting it out, all intercut with shots of the martial artists performing different moves such as punches and kicks. We then see a variety of shots of a real cat dry and then wet, and porcelain statues of cats and dogs against colourful, summery backgrounds, and a shot of a blue classic car then a shot of a blue toy car. We then see a fragmented shot of a woman putting on a pair of blue jeans, then putting the jeans on backwards. All of these aforementioned images are very quirky, which illustrates the band's quirky image. We then see two extreme close-up shots of two six-sided dice, firstly on double six, then on snake eyes, i.e. double one. We then see very short shots of women in odd filters, one being red with a yellow background, then another being green on a blue background. There are then contrasting shots of high heels, then a shot of women's pump shoes, and a shot of the top of a woman's head and a shot of her toes, then a shot of pizza and then cake, which has inspired me to follow a theme of food in my music video, as many math rock music videos contain some element of food within them. Later in the music video, we see superimposed imagery if girls fighting with ice cream, with silhouetted figures of the band members playing, a very experimental and impressive technique which illustrates the band image perfectly.

Tera Melos- Weird Circles

The final music video that has inspired me whilst producing a math rock music video is Tera Melos-Weird Circles. Tera Melos are well known as far as math rock banda go, and are known for wearing costumes in their music videos, as can be seen in this one. The video starts with a shot of a man in a suit with a paper bag on his head, in which he jump cuts backwards which is cut to the beat of the music. We then see a shit of someone playing the guitar, illustrating the music. There is then a shot of a stuffed mouse, but the opacity has been lowered to overlay the same image twice, and a fist comes in from either side to push the mouse out of frame from different sides . there is later a shot of a man eating cereal whilst watching television, with the cereal and milk pouring out of his mouth, which is something I want to replicate in my music video. Throughout the video we see various people (and a puppet) mime the lyrics, which illustrated the lyrics of the song, but subverts Goodwin's theory of star image, as it leaves the question as to who the lead singer actually is. One of these shots seems to homage Kenneth Anger's fireworks, in that we see a man being covered in milk, which could be a clever homage to experimental media and it's roots, as Anger is one of the founding fathers of experimental cinema, something which this video owes a lot of credit to, and experimental music and experimental cinema go hand in hand. The final shot I would like to mention in this music video is of the hot dog that has been edited to almost look as if it is dancing to the music, a shot that is incredibly odd in nature, however I think perfectly encapsulates the formula for creating a math rock music video, and has greatly inspired me in the production of my video.

Music Video Planning

The song I have chosen to use for my music video is Momentum Booooooootssss by The Bulletproof Tiger, a Math Rock band from Toronto, Canada. Most music videos for Math Rock songs contain seemingly random visuals edited to the beat of the song, a good example of this being the video for Weird Circles by Tera Melos, or Ice Cream by Battles, or Everything Popular is Wrong by The Bulletproof Tiger themselves, so I intend to take inspiration from these. I also intend on using codes and conventions often found in experimental cinema, as Math Rock is a very experimental music genre, so it makes sense for the music video to be inspired by experimental cinema. For some of the music video, I intend to use stop-motion animation, however instead of using plasticine or models, I will use real people, or perhaps a combination of live action and stop motion. Below is a mood board for my music video: